INNOVATION & DEVELOPMENT
Our consultative approach leverages our diverse experience and innovative data-driven tools that produce results.
Cincinnati Market ResearchPROVIDES FULL-SERVICE RESEARCH SERVICES WORLDWIDE
We are always ready to help you make your business more profitable.
What We Offer
Looking for a niche online panel? In need of individual responses from targeted audiences? With Cincinnati Market Research we’ve got you completely covered for authentic and detailed market research services to take your business to the next level. Located in Cincinnati's inner suburb, Blue Ash, we provide survey consultation for brand tracking, concept testing, and consumer behavior; we have an extremely reliable and experienced panel and master data mining tools. We are absolutely the best at what we do.
We can provide a comprehensive view of how businesses are marketing, the technology they are using, their future expectations, what they want out of marketing service providers, and then explore the behaviors/trends that are influencing their decisions as business owners.
With expertise in manufacturing, retail, and lottery industries, we offer market research in such areas for branding and product development; we also implement customer satisfaction and loyalty, as well as employee engagement and retention measurement systems.
The industries we serve are as diversified as the economic base of Cincinnati; including manufacturing, wholesale and retail trade, insurance and finance, education and health services, government, and transportation. More than 360 of the Fortune 500 companies maintain operations in Cincinnati. Henceforth, giving us a strong diversified industry with a diversified economic base in service and manufacturing industries.
As Market researchers, we are tasked with making insights easily digestible, visually appealing and actionable for you. We monitor and predict sales trends, measure how effective campaigns are performing, and brainstorm new ways to gather data and find meaningful information. Our knowledge-span is not limited to one industry only. We have to look for everything, everywhere with the mindset that it could have a bearing on any industry. We have firsthand access to current happenings and upcoming trends in the market, national or international. We gather market intelligence and present it in a way that you can understand. We also take responsibility for keeping track of client industry trends and general marketing trends, as well as forecasting to provide companies with proposals and information of the products, services, promotions and all relevant data to help management in their marketing decisions.
We carry out the extensive process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. This method allows your organizations or businesses to discover their target market, collect and document opinions and make informed decisions. The process can be done through deploying surveys, interacting with a group of people through focus groups, conducting interviews, and other similar processes. Our primary purpose of conducting market research is to understand or examine the market associated with a particular product or service, and to decide how the audience will react to a product or service. The information obtained from conducting market research can be used to tailor marketing/advertising activities or to determine the feature priorities/service requirements (if any) of consumers.
Depending on the methods and tools required, we use a combination of both Qualitative and Quantitative Research. We get in touch with the end consumers to collect data. The data collected can be qualitative data (non-numerical data) or quantitative data (numerical or statistical data).
The process of collecting and analyzing data is logical and quantifiable; figuring out why target audiences might be attracted to a particular product is not. This is why we, as industry leaders, understand human emotions and psychology as much as we understand logic.
About us
We started from a small attic and now we’re capable enough to provide all solutions to your problems and give you a level-up. Without research, it’s impossible to understand your users. Sure, you might have a general idea of who they are and what they need, but you have to dig deep if you want to win their loyalty.
While gathering information/data we can gather two types of information: Exploratory and Specific. Exploratory research is open ended, where a problem is explored by asking open ended questions in a detailed interview format usually with a small group of people also known as sample. Specific research, on the other hand, is more pinpointed and is used to solve the problems that are identified by exploratory research.
Analytics might answer your “whats”, but Cincinnati Market Research is going to be the answer to all your “whys”. Big data, user analytics, and dashboards can tell you what people do at scale, but only we can tell you what they’re thinking and why they do what they do. For example, analytics can tell you that customers leave when they reach your pricing page, but only research can explain why. With our services you’re less likely to get pulled in the wrong direction. Our research will keep you from planning in a vacuum. Your team might be amazing, but you and your colleagues simply can’t experience your product the way your customers do.
Furthermore, our facilities include focus group rooms and interviewing rooms. Interviews are one-on-one conversations with members of your target market. Nothing beats a face-to-face interview for diving deep (and reading non-verbal cues), but if an in-person meeting isn’t possible, video conferencing is a solid second choice.
Regardless of the many ways that you could choose to conduct it, any type of in-depth interview will produce big benefits in understanding your target market and customers. By speaking directly with an ideal customer, you’ll gain greater empathy for their experience, and you can follow insightful threads that can produce plenty of 'Aha!' moments.
On the other hand, Focus groups bring together a carefully selected group of people who fit a company’s target market. It’s not only cost-efficient, but you’ll see people interact with your product in a natural setting without influencing each other. Our trained moderator will lead conversation surrounding the product, user experience, and/or marketing message to gain deeper insights.
Our Services
Our company offers expert research services to businesses worldwide to help make them more successful. Our data-driven solutions are designed to assist your company in achieving superior results and gaining more profit while also attracting potential customers.
AD TRACKING & BRAND MESSAGING
We recommend and execute distinctive methodologies to recognize customer perceptions of your brand and its messaging even before going to market , saving your business time and money.
MARKET LANDSCAPING & BENCHMARKING
We offer regional, comparative results to clients who want to go beyond basic understanding of the attitudes and opinions of existing customers, and gain insight into the wider market.
HEALTH & SUSTAINABILITY
We are the leading company in the field of applying the measurable science of psychology and sophisticated mathematical modeling techniques to healthcare and wellness market research and market segmentation.
STRATEGIC CONSULTING
When you need answers yesterday, our data mining and custom analysis services provides answers today.
QUALITATIVE & QUANTITATIVE RESEARCH
Our experienced staff can help you with all types of qualitative and quantitative market research methods.
We provide unique solutions for your business
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